Efficient Campaign Planning
Simplify Marketing Execution
MARMIND simplifies the transformation of complex marketing strategies into manageable, actionable plans. It streamlines the campaign planning process with an interactive calendar and integrated briefing templates, ensuring every team member is synchronized and can execute their tasks efficiently.
Advanced Analytics and Insights
Optimize Performance Insights
MARMIND enables marketing teams to optimize their performance monitoring with a unified dashboard. It allows users to define and track critical KPIs, providing the ability to swiftly adjust strategies and reallocate budgets based on real-time data, thereby optimizing marketing impact and control.
Collaborative Workflow Integration
Enhance Cross-Team Synergy
MARMIND enhances collaboration and resource optimization across various marketing functions. It facilitates the creation of seamless workflows and the efficient management of digital assets, leveraging AI-driven analytics for smarter investment decisions and resource allocation, leading to more cohesive and effective marketing operations.
What Benefits Does MARMIND Marketing Resource Management Offer?
MARMIND Marketing Resource Management streamlines your marketing efforts by bringing together campaign planning, budget tracking, and performance metrics in one single accessible platform. It enables marketing teams to establish cohesive workflows and make data-driven decisions for effective resource allocation. MARMIND provides a clear snapshot of your marketing activities, fostering team collaboration and strategic agility for improved campaign outcomes.
Marmind Key features:
Manage your omnichannel marketing with MARMIND’s dynamic calendar, where custom views, color-coding, and bookmarks streamline campaign planning, and hierarchical structures allow for detailed oversight, all reducing the reliance and cumbersome spreadsheets.
With MARMIND, design hierarchical structures for your users and customize access rights permissions among internal and external users.
MARMIND provides concatenated naming conventions that link campaign briefs, channels, and action details, aligning both internal and external users.
MARMIND allows users to create various budget and forecast scenarios with the added features to lock assumptions for future reference. Users can simulate scenarios and track the modifications easily.
MARMIND lets you create top-down budget, offering a clear view of your remaining budget and lets you set spending limits across departments, ensuring a strategic allocation of resources.
Get a comprehensive tracking of expenditures across spend types, regions, and organizational divisions, simplifying your cost management. No need for multiple spreadsheets here.
MARMIND automates the calculation of planned, committed, and actual costs, while generating predictive financial forecasts. MARMIND alerts you of overspending or underspending, ensuring a good budgetary control and informed decision-making.
MARMIND enables the automation of integrating purchase orders, accruals, and actual expenditures by leveraging ERP master data. This streamlines the process of connecting marketing and finance.
With MARMIND, marketers can monitor campaign performance across different channels. Users can define KPIs, track the outcomes of each campaign and individual action, discover what worked and didn’t work, and visualize their campaigns performance data.
MARMIND allows you to effectively monitor and analyze performance in real time thanks to building custom charts. Users can also bookmark views and share them with other users, define benchmarks to focus on tracking key data, and enable some real-time notifications to receive immediate alerts when corrective actions are recommended.
MARMIND allows for the creation of custom import and export teampltes, facilitating the communication with your agencies.
Why Choose MARMIND?
MARMIND stands out as a comprehensive Marketing Resource Management software that simplifies the complexities of marketing for teams. It’s designed to allow you to seamlessly plan, budget, and analyze your marketing activities without getting bogged down in spreadsheets or disparate tools. This means marketers can focus on their core competencies: devising strategies and engaging effectively with their audience.
MARMIND integrates effortlessly with a variety of systems, tools and even major CRM platforms that many businesses already rely on. This versatility ensures that MARMIND is an essential ally in fostering innovation and discovering imaginative ways to connect with your audience.
Using MARMIND means less time spent on technical complexities and more on designing meaningful, results-driven marketing initiatives.
Our approach allows you to:
- Efficiently orchestrate and monitor all marketing resources from a single point of control.
- Develop and execute detailed marketing plans with precision.
- Track marketing spend and performance for strategic optimization.
- Elevate your marketing strategy with integrated planning, cross-team collaboration, and real-time analytics.
The MARMIND Highway
We Support You in all Phases of MARMIND Implementation!
Before diving into the technicalities, we ensure a solid foundation is laid. Our preparation phase involves defining the project scope, setting up organizational structures, and developing a detailed roll-out plan. This stage sets the trajectory for a successful MARMIND implementation, aligning with both B2B and B2C strategies to meet your business’s unique needs.
Consulting
Assess the client’s requirements and preferences to determine the most suitable project methodology, maintaining a clear focus. During this phase, we provide consultancy services, drawing from established blueprints, industry benchmarks, and best practices.
Implementation
Designing and setting up a customer-specific solution with unique changes and adaptations to support a seamless end-to-end marketing process. Implementation of the defined ideas or the most important concepts with the goal of achieving top-tier efficiency in the time to value with the application and productive use. We develop and implement tailored rollout strategies.
Support
Finally, an ongoing tracking of operational outcomes and engagement with the target group is conducted. The feedback obtained from these interactions serves as a basis for further enhancements and refinements. Together with our customers, an individualized roadmap is established, encompassing short-term, mid-term, and long-term objectives.