Digital Marketing BI Reporting

Ask our experts

Are you looking to elevate your marketing analytics capabilities and make data-driven decisions? Connect with Like Reply’s Digital Marketing Intelligence experts to explore the complexities of data insights and develop a comprehensive intelligence reporting strategy tailored to your organizational needs.

Book a free session
  • English
  • 2 sessions x 1h
  • Online | Microsoft Teams

Key Takeaways

  • Understand the marketing analysis stages
  • Define the project's aim and understand the target audience
  • Review campaign types, customer segmentation, and lead funnel stages
  • Develop user stories in areas such as campaigns, contacts, accounts, and data quality
  • Learn how to connect your marketing data to you BI tool
Our Expert

Marouan EL. Like Reply | Paris

Session Content

These sessions are designed to navigate you through the journey of lead management. From aligning your business objectives with lead management fundamentals to setting actionable KPIs, our expert will collaborate with you to build a custom roadmap for your lead management journey.

First Unit (1h)

  • Goals for your digital marketing project
  • Who the reports are designed for
  • What is your current marketing analysis stages
  • What are your marketing campaigns and how do sales follow up on your leads?
  • What business objectives are you seeking to address?

Second Unit (1h)

  • What KPIs and dimensions are necessary to address your business challenges?
  • Assessing the technical feasibility of your business needs
  • Agreement on the data dictionary and KPI definition owners
  • Conceptual design of the future reporting

Supporting Materials

Post-session, the expert's presentation and additional resources can be provided upon request.

Who This Is For

This series of workshops is ideal for business leaders, marketing managers, and analysts who are tasked with optimizing digital marketing strategies through enhanced analytics. It is particularly beneficial for those who are in the early stages of setting up or refining their marketing intelligence systems and need to understand both the strategic and technical aspects of creating effective marketing reports.

Tools and Information

Implementation

The sessions take place on the Microsoft Teams application and are designed to be interactive. The expert will customize them to align with your skills and goals. While they are primarily intended for individual participation, you are welcome to include one or more colleagues.

Experts

The expert will guide you in crafting your data storytelling, providing concrete examples and user stories supported by years of knowledge.

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