Analytics
THE COMBINATION OF MARKETING AND ANALYSIS
The increasing availability of data, capable of describing the desires and needs of prospects and customers with ever greater accuracy, requires Brands to act according to governance logics of what constitutes a strategic asset for companies.
Thanks to the combination of technological marketing and analytical skills, we at Like Reply support our clients in understanding, predicting and applying business cases aimed at improving consumer interactions through a data-driven approach.
The Offering
- Design of tracking solutions and setup of analytics platforms
Development of Marketing Effect Models, Predictive Models and Attribution Models
Design and creation of dashboards
Conversion Rate Optimization (CRO)
Implementation and analysis of A/B testing and multivariate testing campaigns
