Personalization has become a must-have in B2B marketing, not just a nice-to-have. The ability to speak to prospects with the right message, at the right time, is what often makes the difference between a campaign that performs and one that gets ignored. But here’s the challenge: How can marketing teams scale personalization across dozens, hundreds, […]
The evolution of marketing campaigns has always been intrinsically tied to technological advancements. Historically, marketers relied on static and structured data to personalize their campaigns: information directly collected from contacts (name, email, industry, etc.) or contextual data derived from specific events (adding items to a cart, birthdays, etc.). While these practices allowed for a certain […]