Analytics: a Data-based Approach for the Evaluation of a Company’s Results Return on investment is measured by means of macroscopic indicators. Thanks to the data-driven approach, we are able to make those indicators more specific. Analytics changes the analysis tools, and the evaluation of the results can then be more “qualitative” in nature over the long term. […]
Predictive Analysis to foster a more Evolved Experience for the User What is Predictive Analysis The technology used in predictive analysis, in the form of machine learning algorithms, statistics and data-mining techniques, helps Like Reply in the development of models and emerging trends in the data gathered. Using predictive analysis, the Like Reply team develops a […]
Advanced Analytics as a Tool to Boost Interactions With Customers What Is Advanced Analytics and What Methods Does It Offer for Your Business? Why Is It Important and How Does Like Reply Use It to Boost Engagement With Customers? What Types of Advanced Analytics Are There and What Are the Differences Between Them? The Approach […]