The evolution of marketing campaigns has always been intrinsically tied to technological advancements. Historically, marketers relied on static and structured data to personalize their campaigns: information directly collected from contacts (name, email, industry, etc.) or contextual data derived from specific events (adding items to a cart, birthdays, etc.). While these practices allowed for a certain […]
Here’s what you’ll discover Personalized Journeys: Experience how we customize interactions based on your behavior and profile, using automated workflows. Smart Qualification: See how we determine your buying stage with data-driven lead scoring. Seamless Handover: Understand how we connect you with our sales team when you’re ready for a conversation. Continuous Improvement: Learn how we […]
In the constantly evolving landscape of digital marketing, companies are constantly seeking innovative ways to enhance their advertising strategies and ensure their message reaches the right audience. Eloqua’s latest feature, Company Match Audience, is a game-changer for businesses leveraging LinkedIn ads for communication and lead generation. What is Company Match Audience? Company Match Audience is […]