Digital marketing is increasingly developing into data-driven marketing. The challenge here lies in the data protection-compliant collection of data (0- and 1st party data) via different channels, linking it and rule-based control of tailored and personalized messages on the appropriate customer channel, all in real time if possible. Modern AI-based solution architectures offer the perfect […]
In the constantly evolving landscape of digital marketing, companies are constantly seeking innovative ways to enhance their advertising strategies and ensure their message reaches the right audience. Eloqua’s latest feature, Company Match Audience, is a game-changer for businesses leveraging LinkedIn ads for communication and lead generation. What is Company Match Audience? Company Match Audience is […]
What is Marketing Automation? The modern solutions of marketing automation provide comprehensive support in the qualification of your digital customers and permit a targeted and personalised approach according to the decision-making process and status of the customer. Marketing Automation Have you ever seen a potential customer come to you and express what they need from […]
Marketing automation is the use of software tools to automate customer-facing communications and optimise related tasks and processes. It promises many benefits – from generating a higher number of leads to increasing the effectiveness of communication measures to boosting sales. However, these benefits do not come solely from implementing one of the many tools available. […]