The 1 out of 14,106, it may sound like something out of a storybook, like finding a needle in a haystack. Source here – courtesy of Scott Brinker. Since 2011, the market for martech solutions has grown steadily to currently over 14,106 solutions. MartechMap – Supergraphic Courtesy of Scott Brinker. Source here. But what does […]
A/B testing is a methodology for comparing two versions against each other to determine which one performs better. It is essentially an experiment where two or more variants are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. We recommend creating and following […]
Hard and Soft Bounces There are two types of Bounces on the main level: Hard Bounces and Soft Bounces (Note: In filters and triggers, Marketo calls Hard Bounces just “Bounces”.) Roughly speaking, a “Hard Bounce” indicates that the email address doesn’t exist while a Soft Bounces points to a temporary problem. Accordingly, Marketo marks Hard […]
The evolution of marketing campaigns has always been intrinsically tied to technological advancements. Historically, marketers relied on static and structured data to personalize their campaigns: information directly collected from contacts (name, email, industry, etc.) or contextual data derived from specific events (adding items to a cart, birthdays, etc.). While these practices allowed for a certain […]
Digital marketing is increasingly developing into data-driven marketing. The challenge here lies in the data protection-compliant collection of data (0- and 1st party data) via different channels, linking it and rule-based control of tailored and personalized messages on the appropriate customer channel, all in real time if possible. Modern AI-based solution architectures offer the perfect […]
In the constantly evolving landscape of digital marketing, companies are constantly seeking innovative ways to enhance their advertising strategies and ensure their message reaches the right audience. Eloqua’s latest feature, Company Match Audience, is a game-changer for businesses leveraging LinkedIn ads for communication and lead generation. What is Company Match Audience? Company Match Audience is […]
What is Marketing Automation? The modern solutions of marketing automation provide comprehensive support in the qualification of your digital customers and permit a targeted and personalised approach according to the decision-making process and status of the customer. Marketing Automation Have you ever seen a potential customer come to you and express what they need from […]
Marketing automation is the use of software tools to automate customer-facing communications and optimise related tasks and processes. It promises many benefits – from generating a higher number of leads to increasing the effectiveness of communication measures to boosting sales. However, these benefits do not come solely from implementing one of the many tools available. […]