Why and When to Delete Contacts from Your Database A well-maintained and organized database is the foundation of successful marketing automation. In Marketo – one of the leading platforms for marketing automation – effective data management plays a crucial role in running campaigns efficiently and targeting the right audience. An often overlooked but highly valuable […]
How Interactive Chats Can Improve Your Marketing Strategy In today’s fast-paced world, customers increasingly seek quick and direct answers. For businesses, personal, dynamic interactions are becoming essential to accompany customers throughout their journey. This is where Dynamic Chat in Marketo Engage steps in—a groundbreaking chat tool that elevates customer communication to the next level. In […]
How the Calendar File Token in Marketo Simplifies Your Marketing Events Events, webinars, and meetings are integral parts of many companies’ marketing strategies. Ensuring your audience never misses an event can be made simpler with a tool that allows them to easily add event details to their calendars. Enter the Calendar File Token in Marketo! […]
Why use Marketo’s Munchkin JavaScript? Marketo’s Munchkin JavaScript is a powerful tracking technology that captures user behaviour on websites and dedicated landing pages. By integrating tracking code on these pages, user activity such as page views and link clicks can be documented. This information is stored in Marketo as events such as “Visit Web Page” […]
What is “Scoring” (or “Lead Scoring”)? Scoring is a methodology to rank prospects regarding their value for the organization. It uses explicit (= demographic) and implicit (= behavioral) data. Explicit data is provided by or about the prospect like company size, industry segment or job title. Implicit scores are derived from monitoring prospect behavior like […]
For a B2B marketing automation platform like Marketo, there is no more important connection than to the CRM (Customer Relationship Management). The CRM is essentially the final destination of all marketing activities, especially for passing a marketing-qualified lead (“MQL”) over to sales. Marketo offers a native integration with two CRM systems, namely Salesforce and Microsoft […]
A/B testing is a methodology for comparing two versions against each other to determine which one performs better. It is essentially an experiment where two or more variants are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. We recommend creating and following […]
Hard and Soft Bounces There are two types of Bounces on the main level: Hard Bounces and Soft Bounces (Note: In filters and triggers, Marketo calls Hard Bounces just “Bounces”.) Roughly speaking, a “Hard Bounce” indicates that the email address doesn’t exist while a Soft Bounces points to a temporary problem. Accordingly, Marketo marks Hard […]
“Dynamic Content” refers to the method of personalizing content—such as texts or images—for an email recipient or a website visitor. Various database characteristics or user behavior can define the dynamic segments. Here, personalized content and dynamic content are synonyms. Marketo offers several methods to implement dynamic content, and we would like to introduce two of […]