A/B testing is a methodology for comparing two versions against each other to determine which one performs better. It is essentially an experiment where two or more variants are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. We recommend creating and following […]
Hard and Soft Bounces There are two types of Bounces on the main level: Hard Bounces and Soft Bounces (Note: In filters and triggers, Marketo calls Hard Bounces just “Bounces”.) Roughly speaking, a “Hard Bounce” indicates that the email address doesn’t exist while a Soft Bounces points to a temporary problem. Accordingly, Marketo marks Hard […]
“Dynamic Content” refers to the method of personalizing content—such as texts or images—for an email recipient or a website visitor. Various database characteristics or user behavior can define the dynamic segments. Here, personalized content and dynamic content are synonyms. Marketo offers several methods to implement dynamic content, and we would like to introduce two of […]