Consulting for KPIs definition and Media Campaign Optimisation Achievement of a client’s business objectives relies on correct identification of the KPIs to be monitored and careful evaluation of the interactions that have taken place between the various communication channels used in a performance marketing strategy. Identification of KPIs KPIs are the tools that enable us […]
Media Channels Mix Performance Marketing Campaign Not all channels are effective for every situation or every context in which the business operates. Discover the characteristics and the main features of the most widely used communication tools in digital performance marketing activities. During the planning of a digital marketing campaign, Like Reply devotes a great deal of attention […]
Approach to Performance Marketing Approach to Performance Marketing The success of a performance marketing campaign relies strongly on correctly understanding and interpreting the client’s business and needs. Like Reply is well aware of this and that’s why the team addresses the requirements of performance marketing based on a typical consulting-style methodology. Our Approach The approach […]