The 1 out of 14,106, it may sound like something out of a storybook, like finding a needle in a haystack. Source here – courtesy of Scott Brinker. Since 2011, the market for martech solutions has grown steadily to currently over 14,106 solutions. MartechMap – Supergraphic Courtesy of Scott Brinker. Source here. But what does […]
A/B testing is a methodology for comparing two versions against each other to determine which one performs better. It is essentially an experiment where two or more variants are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. We recommend creating and following […]
Future customer communication will place the customer at the center of a personalized world of experience. Data is generated and interpreted along the entire life cycle of a customer and used for a targeted and personalized approach via customer-specific channels. They therefore help to recognize and develop new customers as well as customer loyalty through […]
Digital marketing is increasingly developing into data-driven marketing. The challenge here lies in the data protection-compliant collection of data (0- and 1st party data) via different channels, linking it and rule-based control of tailored and personalized messages on the appropriate customer channel, all in real time if possible. Modern AI-based solution architectures offer the perfect […]