Future customer communication will place the customer at the center of a personalized world of experience. Data is generated and interpreted along the entire life cycle of a customer and used for a targeted and personalized approach via customer-specific channels. They therefore help to recognize and develop new customers as well as customer loyalty through […]
Digital marketing is increasingly developing into data-driven marketing. The challenge here lies in the data protection-compliant collection of data (0- and 1st party data) via different channels, linking it and rule-based control of tailored and personalized messages on the appropriate customer channel, all in real time if possible. Modern AI-based solution architectures offer the perfect […]