bLocal: The Online Platform For The Retail Channel
Our Solution
Digital Marketing today presents itself as a high-potential area for the Enterprise and their business growth. With the increasing importance of an effective online presence, Companies can leverage the potential of digital marketing to reach a wider audience, improve customer engagement, and increase sales. In this context, bLocal by Like Reply represents an innovative solution that allows brands to manage their digital marketing activities for their sales network in a simple and scalable manner.
bLocal functions as a marketplace where local businesses such as shops, agencies, or dealerships can purchase and customize a wide range of digital services. This includes advanced tools such as:
- Search Advertising: Enhance search engine presence through sponsored ad campaigns. This increases online visibility when potential customers search for related products or services, contributing to generating qualified traffic and potential business leads.
- Social Advertising: Create targeted campaigns on main social networks aimed at increasing visibility and engagement with local customers.
- Direct Marketing: Reach customers directly through email, SMS, and other forms of targeted communication. This personalized approach improves the chances of conversion and customer retention.
The platform contains several sections providing access to important areas. From the main campaign purchasing area, users can access three key sections of bLocal:
- My Store Area: Corresponds to the local business’s profile
- My Campaign Area: Users can see their campaign purchases
- Report Area: Users can monitor the performance of their purchased campaigns.
For the brand, the opportunities are:
- Increasing advertising pressure, enhancing the brand’s budget with that of the sales network,
- Strengthening brand identity, ensuring coherence with the network’s communication since guidelines are controlled centrally,
- Guiding the network’s digital communication, strategically advising on channels and content.
The network also benefits, including:
- Increased sales opportunities, thanks to the presence on digital channels without needing to be specialists in the activated tools,
- Participation in the brand’s integrated strategy,
- Increased in-store traffic.
bLocal not only facilitates the purchase and customization of digital services but also serves as a strategic partner for local businesses, helping them fully exploit the opportunities offered by digital marketing to grow in an increasingly competitive market.
Contact us for more information or a demo