2010 RACE – Modell The RACE model is a strategic framework for digital marketing that helps companies to plan, manage and optimise their marketing activities. It was developed by Dr Dave Chaffey, an expert in digital marketing. Of course, RACE is not a complete reinvention. Rather, the model builds on familiar marketing principles, such as […]
1960 – DAGMAR-/ ACCA-Model The DAGMAR model (Defining Advertising Goals for Measured Advertising Results) is a marketing and advertising concept developed by Russell H. Colley in the 1960s. It is used to clearly define the goals of advertising campaigns and make the success of these campaigns measurable. The model helps advertisers to systematically evaluate and […]
1898 – AIDA Model The AIDA model goes back to Elias St. Elmo Lewis in 1898. He was an American advertising expert who wrote anonymously about the three principles of marketing that he found helpful for his own work. St. Elmo Lewis originally wrote, “The mission of an advertisement is to attract a reader so […]
100 years of lead funnel and no end? A historical journey through sales models From cookies to digital marketing – a historical journey through 126 years In the 126 years since the AIDA model was introduced, the world has changed dramatically. The advent of digital advertising, ever-evolving social networks and artificial intelligence has revolutionised the way […]
Why and When to Delete Contacts from Your Database A well-maintained and organized database is the foundation of successful marketing automation. In Marketo – one of the leading platforms for marketing automation – effective data management plays a crucial role in running campaigns efficiently and targeting the right audience. An often overlooked but highly valuable […]
How Interactive Chats Can Improve Your Marketing Strategy In today’s fast-paced world, customers increasingly seek quick and direct answers. For businesses, personal, dynamic interactions are becoming essential to accompany customers throughout their journey. This is where Dynamic Chat in Marketo Engage steps in—a groundbreaking chat tool that elevates customer communication to the next level. In […]
How the Calendar File Token in Marketo Simplifies Your Marketing Events Events, webinars, and meetings are integral parts of many companies’ marketing strategies. Ensuring your audience never misses an event can be made simpler with a tool that allows them to easily add event details to their calendars. Enter the Calendar File Token in Marketo! […]
Why use Marketo’s Munchkin JavaScript? Marketo’s Munchkin JavaScript is a powerful tracking technology that captures user behaviour on websites and dedicated landing pages. By integrating tracking code on these pages, user activity such as page views and link clicks can be documented. This information is stored in Marketo as events such as “Visit Web Page” […]
What is “Scoring” (or “Lead Scoring”)? Scoring is a methodology to rank prospects regarding their value for the organization. It uses explicit (= demographic) and implicit (= behavioral) data. Explicit data is provided by or about the prospect like company size, industry segment or job title. Implicit scores are derived from monitoring prospect behavior like […]