Implementing Lead Management Strategies with Like Reply

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Are you aiming to enhance your lead management processes and convert more prospects into loyal customers? Engage with Like Reply’s lead management maestro to understand the nuances and implement a robust strategy tailored for your business.
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  • English
  • 2 sessions x 1h
  • Online | Microsoft Teams

Key Takeaways

  • Grasp the comprehensive stages and tactics of effective lead management
  • Develop content tailored to the needs of defined personas at each stage of the sales funnel
  • Explore segmentation, scoring, and nurturing methods tailored to your business
  • Review technical requirements for integrating lead management tools
  • Learn how to make marketing and sales teams work together to succeed in your campaigns
Photo of Jean Noel DOLLE.
Our Expert

Jean Noel D. Like Reply | Paris

Session Content

These sessions are designed to navigate you through the journey of lead management. From aligning your business objectives with lead management fundamentals to setting actionable KPIs, our expert will collaborate with you to build a custom roadmap for your lead management journey.

First Unit (1h)

  • Defining your lead management goals and introduction to the strategy behind Lead Management
  • Breakdown of the lead management funnel and definitions
  • Detailed exploration of lead stages from Marketing Captured Lead (MCL) to Sales Qualified Lead (SQL)
  • Crafting a content strategy align with the marketing funnel
  • Principles of lead generation and its execution

Second Unit (1h)

  • In-depth look at the nurturing processes and how to score leads effectively
  • Understanding the Concept and Development of Lead Scoring
  • Discussing the routine of prospecting and the significance of CRM routing strategies
  • Developing workflows to enhance the commercial journey
  • Learn how to conduct regular business reviews with sales and marketing teams

Supporting Materials

Post-session, the expert's presentation and additional resources can be provided upon request.

Who This Is For

Ideal for businesses seeking to initiate or refine their lead management strategies. Those new to lead management or looking to optimize their current processes will find these sessions invaluable. Understand the technical prerequisites and methodologies to elevate your lead management to the next level.

Tools and Information

Implementation

The sessions take place on the Microsoft Teams application and are designed to be interactive. The expert will customize them to align with your skills and goals. While they are primarily intended for individual participation, you are welcome to include one or more colleagues.

Experts

This counseling service is offered by a specialist from Like Reply. The expert will offer practical examples, supported by years of industry knowledge, to ensure that you can apply these strategies effectively within your organization.

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