Marketing Resource Management

Ask our experts

Are you struggling with your current marketing processes? Do you want to understand where you can optimize the way of working in your marketing? Don’t hesitate and get in contact with Like Reply’s Digital Marketing Process Experts to gain insights how our marketing teams are working. Understand where your organization stand and how you can derive marketing processes fitting to your organization.

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  • English, German
  • 2 sessions x 1h
  • Online | Microsoft Teams

Key Takeaways

Review of your current marketing organization and processes

  • Understand the benefit of marketing collaboration work
  • Define standardized marketing processes
  • Develop your own campaign structures
  • See how to define campaign goals and measure the performance of campaigns
  • Learn how to collaborate between different teams
Picture of Uwe Roemgens - Principal at Like Reply
Our Expert

Uwe R. Like Reply | Munich

Session Content

Gain best insights to the world of Marketing Resource Management. Understand the benefits of standardized and collaborative marketing processes.

First Unit (1h)

In this session we want to understand your needs to propose tailored solution for your organization. The first session starts with general information about Marketing Resource Management. In a personal interview we derive your maturity degree around marketing planning processes. We will ask you questions in several areas to understand your needs and your pain points with your current processes. The aim is to prepare an organizational process scenario for the second session. If possible, we would also ask you to share planning documents or information as preparation for the second session.

  • Brief overview of the Marketing Resource Management
  • What are your pain points?
  • What’s your marketing organization?
  • Marketing processes
  • Measurement of campaign success
  • Budgeting of campaigns
  • Benefits of collaboration

Second Unit (1h)

The second session will be a practical demo session. Based on the information of the first session and the shared document we prepared a personal demo session and will present to the benefit of the use of a professional MRM Tool adapted to your processes and need. During the personal tailored demo session, we will prepare to personalized use cases in the application.

  • Campaign Structure
  • Creation of campaigns
  • Plan View
  • Collaboration – How to work together?
  • Optional: Budgeting

Supporting Materials

Post-session, the expert's presentation and additional resources can be provided upon request.

Who This Is For

The series of workshops is ideal for marketing leader, business leaders, marketing managers who want to optimize their way of working of their marketing teams. A key-success-factor for future-based data-driven marketing is an agile and collaborative organization. In this session we give insights how to start with the necessary change management and which steps you must consider for your organization.

Tools and Information

Implementation

The session take place on the Microsoft Teams application and are designed to be interactive. The expert will customize them to align with your skills, goals and especially the challenges of your organization. While they are primarily intended for individual participation, you are welcome to include one or more colleagues.

Experts

The expert will guide you in crafting your process challenges, asking questions to understand the challenges of your organization and providing concrete practical examples and user stories supported by years of knowledge around marketing processes and organization.

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